American Eagle Outfitters goes bright for Spring


Monday 30th January, 2012 — American Eagle Outfitters today announced the launch of its new Spring collection in its Middle East stores. The assortment makes a big statement with bright colors like pink, key lime green, yellow, and pops of neon mixed with neutrals. Spring Break is the overall inspiration for the collection and destinations like sunny California exemplify the casual and laid back lifestyle that evokes a bohemian feel. The AE lifestyle ad campaign was photographed in Palm Springs, CA to capture the fun and flirty mood of the season.

For the AE girl, the Spring collection features three key trends: Pretty Hip, Bright Things and Bohemian.


Pretty Hip: Inspired by the 70s, this look is layered, polished, cool and clean. Chiffon printed tops and textured sweaters are paired with the Hipster Flare jeans. The piped trench coat and the trendy AEO perforated clogs finish off the look. 
Bright Things: All about saturated colors, pops of neon and bold color blocking. As always, denim is the foundation of the AEO collection with a wide selection of jeans and denim shorts. For Spring, denim Jeggings are updated in colors like key lime green and yellow, which are being added to the colorful assortment of bright blue, red and pink styles. Color blocking is a great way to add a twist on the classic AEO anorak in color combinations of navy, white and neon pink. Sneakers in bright colors and intricate patterns complete the look. 
Bohemian: Sheer fluid fabrics and open stitched silhouettes set the mood for femininity. Lace, floral prints, and nomad graphics in tops reflect the bohemian trend. Maxi skirts and dresses make a statement in soft and flowy fabrics. Accessories continue to be important, enhancing the collection and reflecting the bohemian trend. Long necklaces, floppy hats, woven leather belts and cross body bags play up the femininity and complete the look.

The Aerie collection this season is cheerful, colorful and is perfect under Spring outfits. The color palette is fresh with citrus, pastel and sherbet colors. All things are soft and pretty with sheer tops and open knit sweaters. Nautical prints of whales and anchors are prominent throughout the collection and are a classic favorite. The Maddie bra is new for Spring with graduated pads that make the level of push up the same for every size and is available in a rainbow of twelve colors, with eight matching undies. The new underwire lace bra joins the extensive Vintage Lace collection including Neon bralettes, bandeaus and matching bright undies.

For the AE guy, the Spring collection features three key trends: Bright Prep, Maritime and the new Slim Straight Jeans.

Bright Prep: Introducing a variety of new T’s in Pop Solid and Fun Graphics with V-neck that is especially stylish this season. The Preppy Polo is fresher with new bright colors. Chinos and shorts in many fits including the new Prep Fit Cargo now come in lighter washes perfect for Spring.

Maritime: A traditional look that is updated this Spring with nautical striped T’s and plaid shirts, relaxed Henley’s and blue light chambray shirts. The anorak is an outerwear favorite, appearing in traditional colors like blue and red, for a nod to the classic maritime trend.

Slim Straight Jeans: The Slim Straight Jeans extends the wide selection of fits for men; a new style that sits low on the waist with a straight leg. A modern fit with a classic inspiration, available in five washes perfect for Spring with the all-new bleach spray wash.

About American Eagle Outfitters, Inc. 

American Eagle Outfitters, Inc., through its subsidiaries, (“AEO, Inc.”) offers high-quality, on-trend clothing, accessories and personal care products at affordable prices. The American Eagle Outfitters® brand targets 15 to 25 year old girls and guys, with 935 stores in the U.S. and Canada. Aerie® by American Eagle offers apparel and intimates collections for the AE® girl, with 158 standalone stores in the U.S. and Canada. The latest brand, 77kids® by american eagle®, is available at 22 stores across the U.S. The 77kids brand offers “kid cool,” durable clothing and accessories for kids ages zero to 14. 

For further information please contact:
Rasha Taha, Brand Marketing Manager | American Eagle Outfitters
Phone: (+965) 2258 1881
Email: rasha.taha@alshaya.com

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