Oct 28: Put your best feet forward against Breast Cancer at the 2011 Pink Walkaton


Annual fund and awareness raising event to start at BurJuman on October 28 at 8am

Source: Burjuman
BurJuman’s Safe and Sound campaign, the region’s leading and most extensive Breast Cancer Awareness Campaign encourages UAE residents to take part in the mission of raising awareness on breast cancer by registering for the ‘Pink Walkathon’. With the eighth edition taking place this year, the ‘Pink Walkathon’ has established itself as the most anticipated flagship initiative in the year round Safe and Sound event schedule.
The annual charitable, non-competitive event is organized with the dual objectives of spreading the message that ‘Early Detection Saves Lives’ when it comes to breast cancer whilst simultaneously raising funds to help support the campaign’s outreach and patient support efforts. This October, the overall campaign and the ‘Pink Walkathon’ as the anchor event are supported by the strategic partner Dubai Events and Promotions Establishment (DEPE) as well as the other key partners ADCB, Amber Clinics, Del Monte and UniCare Medical Centre. Masafi will furthermore once again be providing water for participants of the walk.
Individuals can visit the information counters at BurJuman to register prior to 28th October, or simply register on the day of the walk from 7:00 am at the dedicated registration area opposite Virgin Megastore in the mall. To speed up the process, the registration form can be previously downloaded for completion at http://www.safeandsound.ae. The walk commences at 8 am.
The registration fee is AED 50 for adults and AED 30 for children between the ages of 8-12. Children below the age of 8 can walk for free. Companies and groups planning on taking part with 10 or more people can request the free of charge assistance of the Pink Team for a pre-registration at the convenience of their own premises by sending an email to marketing@burjuman.com. At registration, each participant will receive a Safe and Sound T-shirt (sizes dependant on stock availability) to visually demonstrate the unified aim of the event. All funds raised through registration fees will be donated entirely towards the Safe and Sound Campaign and utilized towards providing free check-ups and mammograms, supporting patient care, extending the educational outreach and raising awareness for the cause. All fund collection and usage is monitored by Red Crescent.
Pre-walk, fabulous live music outdoors will whip up a buzz and set the mood for a great morning activity with friends and family. Post-walk there will be delicious breakfast offers available to feed the hungry walker’s appetite. Free drumming sessions with Dubai Drums and the Pink Bazaar offering exciting bargains will additionally ensure a fun morning out. A free arts and crafts corner, roaming entertainers and free face painting will also be on hand to ensure that junior walkers have a blast. As a special musical treat, Safe and Sound has invited Rob Idol, UK’s number one ‘Robbie Williams’ tribute artist who has performed more than 1000 shows to an audience of over 2 million people throughout his career. He was also a part of the 2010 ‘Take That’ tour. Rob Idol will be performing all of Robbie’s chart hits such as ‘Angels’, ‘Let me entertain you’, ‘Eternity’ and many more starting at 7:30am on the walk day.
To add even more excitement to the overall event, registered participants have the chance to win fantastic prizes such as a shopping vouchers from Saks Fifth Avenue, Bebe, Eternal Medspa, Jumeirah Group provided by Serco Middle East as well as three appliance gift hampers from Culin’Or Kitchen Appliances, a gift hamper from Terraillon Health and Fitness and a Pink GHD limited edition hair straightener.
“The Pink Walkathon is a positive representation of one of the key ideas behind Safe & Sound. Breast Cancer doesn’t only affect the patient – It affects entire families as well. With close to 8000 participants of all age groups and of both genders whom have walked the 3.6km distance in 2010, we are once again expecting an amazing event and are very much looking forward to everyone joining us on October 28.” says Sabina Khandwani, Spokesperson of Safe and Sound and Head of PR and Marketing at BurJuman.
Judelyne Al Kabt, a breast cancer survivor and a supporter of the Safe & Sound campaign has been a regular participant for the past 4 years: “I would definitely recommend for everyone to walk this year as it is a fantastic event for a great cause, plus it’s a great day to bring your family along with you. After all, your family is your biggest support system.”
For more information, please contact 04 3520222 or email marketing@burjuman.com
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